Six-Woman Owned Brands to Watch this Year
It’s 2020 and consumers are increasingly looking for brands with vision and purpose.
For a lot of women, this means purchasing not just what fits their budget or taste but products that align with their values. More than ever it’s important support woman-led brands. Look no further than this compilation of six brands that’ll let you put your money where your mouth is and vote with your dollar.
THE AESTHETIC COLLECTION
Co-founded by Ani Margarian and Sabrina Salhi, the Aesthetic Collection describes itself as a brand made by and for women. The brand champions confident, inspiring women. It has an array of unique items from jewellery to lace tops to summer bikinis, all of which you could imagine a Parisian woman wearing while vacationing in the south of France. The company ships internationally (using sustainable packaging!) so you can own pieces that give you the chic-but-never-trying-too-hard French girl style wherever you are.
Instagram: @the.aesthetic.collection
LA PETITE CHINEUSE
La Petite Chineuse is a French brand started by friends Hannah Stioui and Laura Ferranti. The shop sells soft, feminine vintage clothing, so you can feel good about your environmental impact knowing you’re reusing classic pieces. Is there any other phrase that makes you sound like a fashion-forward, eco-conscious consumer than, “Oh this? It’s vintage!”
Originally the brand only operated on social media, selling directly from Instagram, but has recently added an online shop. It still boasts 39.5k followers, proving that women crave one-of-a-kind, vintage pieces.
Instagram: @petitechineuse
ROUJE
Founded by French model-actress-author turned designer Jeanne Damas, Rouje is a brand all at once flirty and elegant, coy and classic. The shop offers a range of clothing, jewellery and even its own beauty line. The Rouje palettes double as lipstick and blush for a natural-looking flush. Their lookbooks and Instagram are sure to have you fantasizing about a summer getaway to the French countryside.
Instagram: @rouje
MUSIER
Known for its timeless wardrobe essentials, Musier Paris has a large following on Instagram with almost 160k followers, in part due to its popular content featuring influencers and bloggers, all of whom referred to as “muses.” From the southwest of France, founder Anne-Laure Mais created Musier Paris in 2018 with the idea of making smaller quantities of high quality pieces to reduce needless consumerism.
Musier partners with local weavers and manufacturers, viewing local suppliers as a way to minimize the brand’s carbon footprint.
Instagram: @musierparis
DJERF AVENUE
Matilda Djerf created her brand Djerf Avenue in 2019, and much like the other brands on this list, she emphasizes the importance of ethics and sustainability in fashion. Production for Djerf Avenue is based in Portugal because Djerf wanted to ensure products be made fairly and that employees be fairly compensated. The brand does not mass produce and packaging is made of 100% recycled material. Djerf Avenue makes blazers, tanks, and other basics in sleek, neutral colors.
Instagram: @djerfavenue
ATTIRE THE STUDIO
Attire the Studio’s founding principles of transparency and sustainability have guided the brand since its creation by German lifestyle blogger Xenia Adonts. Adonts created Attire collection in response to what she saw as a lack of empathy for workers in fashion production lines and a lack of respect for the earth. Attire’s packaging is plastic-free and all its fabrics are 100% natural and biodegradable. Check out its silk blouses, classic coats, and cable-knit sweaters here.
Instagram: @attire
All images courtesy of respective brands.
Tagged: fashion, sustainable fashion, sustainability, influencers, fashion brands
Article originally written for Paris-based communications agency So Seize’s blog on May 23, 2020.
